The New Republic: “The Exhausting Minimalism of Tidying Up

Kyle Chayka on Marie Kondo’s entrance into the American Netflix consciousness:

The commandment to think carefully about what you own isn’t so radical, after all. “Sparking joy” still relies on material goods to form the basis of an identity: Each object must feel like it is an ineffable part of you, as if your old T-shirts emitted a Benjaminian aura. It’s not about taking up meditation or therapy; Kondo is advocating for something as close to perfect consumption as possible. The idea that things don’t matter is anathema to KonMari.