Tokyo MX: Chocolates to treat yourself on Valentine’s Day

How have Ginza’s department stores been preparing for The Big Day this year? According to this report by Tokyo MX:

今、自分自身のためにチョコレートを購入する女性が増えています。「自分へのご褒美を贈る日」として認識され始めているというのです。まるで宝石のような色とりどりのパッケージや、美容にいいとされているアサイーやチアシードが入っている商品など、女性客を意識した商品が目立ちます。

More and more women are now buying chocolate for themselves. It’s said that they are beginning to treat Valentine’s Day as a “Treat Yourself Day”. Products specifically designed to appeal with female customers, such as multicolored packages that look like gemstones and beauty care chocolates filled with acai and chia seeds, are the ones that stand out most this season.