Tokyo MX: Chocolates to treat yourself on Valentine’s Day

How have Ginza’s department stores been preparing for The Big Day this year? According to this report by Tokyo MX:


More and more women are now buying chocolate for themselves. It’s said that they are beginning to treat Valentine’s Day as a “Treat Yourself Day”. Products specifically designed to appeal with female customers, such as multicolored packages that look like gemstones and beauty care chocolates filled with acai and chia seeds, are the ones that stand out most this season.