Brief notes from the eve of Japan’s consumption tax hike

Lots of people are doing last-minute shopping to get 2 percent savings before the tax hike takes effect tomorrow. I also ordered a few second-hand books online, but my consumption logic is at best questionable: why would I spend more money in hopes on saving on tax?

TV Asahi.

The smart thing the Japanese government has done is to link the tax hike with encouraging businesses to offer consumers points as a ‘rebate’ to get people to stop paying with cash. The evening news programs have provided unending coverage of housewives and househusbands making full use of these payment apps and (theoretically) saving tens of thousands of yen a month (assuming these rebate campaigns continue to be unsustainably generous, of course). The Ata Distance blog makes this interesting observation:

Regardless of whether the CASHLESS rebate is ‘a success’ or not, it will be a tipping point. Already I notice a shift in public perception: if a store is cash only, it definitely looks behind the times in the minds of customers.

By the way, you can intern to be a parent now. That’s what this university student from Chiba did, as he imagines a future family where both parents have to work (共働き世代 vs 専業主婦世代). He literally spent the normal working hours inside this family’s house playing with a baby. What an internship.

TV Asahi.

I wanted to order some green tea from Ippodo’s online shop for a friend’s birthday, but found out that Ippodo’s online shop was closed for “maintenance” for the entire weekend. So you had to dial in to order the old-fashioned way. I know nothing about how websites have to deal with the tax hike, but does this seem a little excessive?

Eslite Spectrum opened in the COREDO Muromachi complex just north of Nihombashi, Tokyo, this week. This is Eslite’s first store outside China, Hong Kong, and Taiwan––and Japan is a country that makes the most sense to open in, since half the stuff they sell is Japanese, or Japanese-inspired. Given that Eslite is, in essence, a real estate empire with seriously good taste in independent literature and craftmanship, here’s hoping this little Taiwanese beachhead in central Tokyo can grow to challenge Tsutaya’s culture curating business. It’s no longer enough to just have backnumbers of Brutus Casa on polished wood bookshelves in Daikanyama.

Fuji TV.

My only pet peeve is that this store was absolutely a missed opportunity to introduce Tenren to Tokyo. It is a bubble tea crime to associate The Alley with Eslite. Also, judging from the comments written in Traditional Chinese on this YouTube video from which I stole the above screencap, apparently it’s not that great to have your grubby bbt hands all over the shiny new books on display.

Finally, witness the pomp and circumstance in Tokyo station when the Emperor and Empress (Consort) of Japan board their royal train for the first time in the Reiwa era. Notice how the metal handles that the (impeccably uniformed) conductors use to help themselves get down to the track level (to unfurl the Japanese flags in the front of the train) are built onto the train body.

CPG Grey once said that people like to visiting Britain’s castles is different from visiting most other castles in Europe, because there’s still a living monarch sprinkling royal pixie dust everywhere. I guess Tokyo station is one of the few places in Japan where you can legitimately feel good old-fashioned imperial power on a weekday morning. Here’s a paparazzi photo of the former Empress of Japan going into a low-key entrance in Tokyo station back in August 2019:

Sadly, I didn’t get a picture of Emperor Akihito himself. Also, it’s kind of stupid to make such a big deal of taking photos of an elderly old couple shuffling out of a car and into a dimly lit corridor inside a train terminal.