Aaron Baggett on the transformation of Lawson (and Tower Records, and Mister Donut) from American brands into Japanese household names:
The place is Ohio. The year is 1939. James “J.J.” Lawson has just opened a store at his dairy plant in the town of Cuyahoga Falls—a move that would one day transform the customer experience in Japan. But, at the time, there was no way Lawson could have imagined such a transfer of business culture across the Pacific. And he never would. Injuries from a car crash took his life in 1962, but what he started 80 years ago in the US Heartland is a key part of modern Japanese society.
Wait, what about 7-Eleven?