A new station is to open on the Yamanote Line next year. In June 2018, JR East held a naming competition on what to call the station. Coming at 130th place in the competition was “高輪ゲートウェイ (Takanawa Gateway)”, a corporatist combination of Japanese-influenced English and manufactured marketing hype for the Tokyo Olympics with a dash of regret to come when people look back at the decision in 20 years.
To be fair, here is JR East’s explanation:
The historical background of the district is that it has been home to a major highway since ancient times, once prospered as the entrance to Edo, and was a historic area in the Meiji period where railways that connected to different areas in Japan began. The new developments around the station aim to form an international exchange hub where advanced corporations and human resources gather from all over the world, and the new station will continue this district’s history and serve as an exchange hub in the future. The new station serves as a gateway to the past and future, Japan and the world, as well as between people, and so we chose this name to reflect how the station will contribute to the new developments in the district.
I’m not sure if Takanawa Gateway would be able to replace Roppongi’s clubs, though, if that’s what JR East is aiming for.
Thankfully, the name also gave birth to the most nightmarish cosplay I’ve ever seen at Comic Market.